31 Hair Products From Target You’ll Probably End Up Buying Again And Again

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A hooded hair dryer attachment meant to come in major clutch to prevent long hair drying sessions. Plus, this baby works well with conditioning treatments. Jackpot!💖

A woman wearing a hair dryer hood and hold a blow dryer


Promising review: “Besides from my three year old saying ‘Mommy you look like an alien’ at least it actually dries my hair ! I have thick 4c hair that takes forever to dry and before, whenever I wanted to do a braid out or twist out, I would have to wait overnight, or even the next day, before my hair would fully dry, even using the hair dryer. With the hood on, it’s easier to dry my whole head and define my braid outs nicely.” —Isabella 

Price: $19.99


A healing hair mask that packs a mighty punch. This hair-saver revives all hair types thanks to its coconut milk, agave, banana and avocado oils. Damaged hair? Don’t know her!

A jar of hair mask with a cut avocado and coconut


Promising review:I love this stuff!!!!! It is the best hair mask I have tried for my dry, brittle, over processed hair. I leave it on for 2-3 minutes and it does wonders for my hair! My feels soft and looks super shiny and healthy afterwards. I cannot hype this product enough. You just have to try it! I’ve tried high end hair masks that don’t compare to the level of hydration this provides my hair. I have purchased this three times already and will continue to purchase. It is my holy grail hair mask. I highly recommend!!” —Lily

Price: $9.99


A sea salt spray guaranteed to give your hair “fresh out the water” waves in an instant. Suitable for straight, wavy and curly strands, a bouncy mane is only a few sprays away!

A set of sea salt sprays


Promising review: “This is my favorite texturizing spray. It works great on my curly/wavy hair. I just use some conditioning cream and then spray some of this texturizing spray and then scrunch my hair with my fingers. The smell is great, too. I highly recommend this spray.” —Momma V

Price: $4.79


A tube of The Mane Choice pre poo made to seep through your strands and gently melt tangles, moisturize and minimize breakage. Witchcraft at its finest!😍

A tube of hair treatment


Promising review: “Amazing. Honestly, I think this is the best product I have ever used on my hair. I could hardly believe my eyes or hands at how soft silky smooth and SHINY my hair was after the first use.  If you haven’t tried it yet I’d definitely say you should go grab a bottle! Love.” —Erica

Price: $14.99


A bottle of L’Oréal Wonder Water treatment designed to work in just EIGHT seconds to transform unruly hair into a silky masterpiece.

A set of bottles with hair treatment

Instagram / Via instagram.com

Promising review: “I don’t understand how I’ve never heard of this product until yesterday. I’ve been using the Olaplex system because my hair has some bad UV damage. I used this once, and my hair felt instantly smooth after rinsing, I could actually brush it after towel drying, and it was so shiny after blow drying. Couldn’t be happier and I will continue to use and repurchase!” —KyleeK

Price: $10.99


A tube of Got2Be hair glue for folks who are tired of dealing with flat hair. This bad boy works wonders to deliver serious staying power for all hair types. You’re welcome!

A tube of styling glue with a man holding his hair


Promising review: “The only product I’ve found to tame my hair. I have a short pixie-style cut that I often spike on top. I cannot use hair spray, and I’ve never found it to work very well anyway. THIS STUFF HOLDS. And it’s super easy to use.” —Cici

Price: $4.99


A curl enhancing spray that covers all the bases to leave your textured mane with soft, defined and shiny curls — sans the fuss!

A bottle of curl spray and a mirror


Promising review: “I’m in love with this product!! Doesn’t make my hair feel crunchy and stiff. My curls are bouncy and soft!! I will be purchasing more! I might add, I use a ton hair products daily.” —Natasha381

Price: $5.99


An oil mist crafted to layer all hair types with moisture, shine and softness. You’ll score a pro-stylist approved slay in seconds.

A bottle of hair oil mist


Promising review: “I have thin but thick hair with waves/loose curls. While my hair is clean and soft, it’s so frizzy and light. This INSTANTLY — and I mean INSTANTLY — gave my hair silk and shine and cut the frizz in half.” —Dan

Price: $6.79


A Remington blow-dryer designed to make fast hair drying a reality. With an ionic generator that helps create silky smooth strands, you’ll rock a salon-quality mane with the best of ’em.

A woman blow-drying her hair


Promising review: “I’ve had this hair dryer over a year and really love it. There are two speed settings, three heat settings, and a cool trigger. The medium heat with the lower speed is perfect for me and an option I haven’t had with other hair dryers. The filter is easy to access and I like that it comes with concentrator and diffuser attachments.” —EB

Price: $31.99


A Wakati detangling conditioner that plays no games when working double-duty. Perfect for textured strands, this number smooths through tangles like butter and keeps your strands hydrated for the long haul.

A set of detangling conditioner bottles

Instagram / Via instagram.com

Promising review: “It smells really good and it leaves my hair feeling soft and very easy to detangle.” —Nicole

Price: $12.19


An avocado hair milk crafted to deliver long-lasting moisture with every drop. This Black woman-owned pick contains avocado and lavender that gives straight, coily, curly and wavy hair just what it needs. Hello hydration👋!

A bottle of hair milk


Promising review: “My hair has looked a lot better since I started using this! It has a really nice, fairly mild coconut smell that I love and doesn’t make my hair feel oily or crunchy.” —Ferdinand

Price: $12.99


A heat protectant spray meant to shield your strands from super-hot temperatures with the sizzling desire to style your mane to perfection.

A bottle of heat protectant spray

Instagram / Via instagram.com

Promising review: “This smells amazing and protects against the damage all hair styling tools do to hair! I like that I can use this one before the hairdryer, as some advise putting on dry hair. Such a good product.” —Katelyn

Price: $4.99


A braid moisturizing spray created to penetrate your woven strands and provide the maximum level of hydration. Plus, it helps to make tight braids yesterday’s news.

A bottle of braid spray with cut lemons and carrots

Instagram / Via instagram.com

Promising review: “This moisturizing spray is just what my hair needed. All the moisture without the greasy feeling. It gives my braids a little shine, and they look so much healthier since using this. I’d recommend it to anyone!” —Cara

Price: $10.99


A hair waver by Bedhead that’s designed to quickly sculpt every👏 single👏 strand👏 into a mane of bouncy waves, so you don’t have to nurse sore arms at the end.

A heat-styling tool for wavy hair


Promising review: “Perfect beachy waves!! Yessss!!! Seriously, the best at giving effortless looking waves. I’ve received so many compliments and other people have bought this solely based on them seeing my hair. It lasts for days without needing a refresh if I’ve used hair spray. Just a quick fluff with my fingers and I’m ready to go.” —Elizabeth

Price: $24.99


A hair growth serum to help your mane grow like a weed. This Black woman-owned favorite tips the scale in your favor to provide moisture, prevent breakage and combat itching.

A bottle of hair growth serum


Promising review: “This really helped my hair grow! I really wished I measured before trying it but I honestly want to say it grew almost an inch within the first month! Also, it smells amazing!!” —Kullen

Price: $15.99


A Shea Moisture leave-in conditioner that goes the distance to give all hair types nourishment, from root to tip. It works to soften, detangle and control frizz. Talk about a workhorse!

A jar of leave-in conditioner, hair smoothie and a styling lotion

Instagram / Via instagram.com

Promising review:This product does absolute wonders for my daughters 3B/3C hair. It lasts my daughter about a month and it’s honestly worth every penny. You need this product in your life!” —Mkayr

Price: $12.69


A John Frieda touch-up creme meant to disguise split ends when you’re in between trims. Bonus: It nourishes dry hair and tames frizz and flyaways. Trust us, your hair will thank you.💖

A tube of hair creme


Promising review: “I have tried so many products for my thick, curly hair and this absolutely worked wonders!!!” —Courtney

Price: $9.99


A heated straightening brush that’ll tickle your fancy, since it gently glides through your hair to give you shiny frizz-free locks, just like your favorite movie star.

A heat straightening brush


Promising review: “Love this heated brush. Initially bought to help hair get straight when getting braids. But I used with hair oil and it got my curly hair pretty straight. An amazing find and super quick compared to using a flat iron.” —Littykitty 

Price: $29.99


A hair and scalp conditioner meant to be a must-have for your haircare collection. Its coconut and olive oil powers through dryness and eliminates breakage. One more thing: this must-have complements braids, wigs, and other protective styles.

A jar of hair conditioner with bottles of shampoo liquid conditioner

Instagram / Via instagram.com

Promising review: “I love that this product keeps my daughter’s hair conditioned and helps avoid breakage.” —Rebecca

Price: $1.99


A blueberry control paste, because your baby hairs deserve extra TLC, too. This essential lays wet and dry hair down without the heavy lifting. Plus, it helps to stimulate growth!

A few jars of hair paste


Promising review: “Best gel ever!! It really controls and tames hair edges!!” —Keisha

Price: $8.99


A scalp treatment by actress Taraji P. Henson, designed with textured hair types in mind. Equipped with a tri-touch applicator, this sensational find targets hard-to-reach places with braid and weave styles seamlessly. Thanks to its witch hazel water, eucalyptus and tea tree oil, your mane will sing its praises.

A bottle of scalp wash


Promising review:This really seemed to get rid of the product buildup on my scalp. I felt a slight tingle, and washed out of my hair very easily. My scalp felt so refreshed after my shower.” —klm356 

Price: $14.99


A coconut oil leave-in spray lauded by reviewers for its detangling powers and lightweight formula. Even better, it doubles as a heat protectant and pairs well with all hair types.

a bottle of coconut oil leave-in spray


Promising review: “This conditioner smells great and moisturizes without making my fine hair feel heavy or greasy. At this price point, don’t second guess it. Buy the conditioner!” —Nicolels

Price: $7.99


A curl primer, because textured strands need some prep work before styling. Its hair-loving ingredients will moisturize your curly tresses around the clock. Best of all, it detangles and adds extra oomph to your curls.💖

A tube of curl primer


Promising review: “One of my holy grail products. I have 3c/4a hair and this, along with shingling with gel help me achieve a nice “wash n go” style. I’ve also used it as a pre poo and it works wonders.” —Kai Page

Price: $11.99


A light dry shampoo that beauty lovers call a standout among dry shampoo picks. Batiste Bare serves up the clean that you crave for all hair types with a refreshing scent. Spritz it on your roots, brush and go!

A can of dry shampoo


Promising review: “Great dry shampoo to freshen up hair in between shampooing.” —Toosleepy

Price: $8.29


A scalp scrub by L’Oréal for folks in need of a deep clean without the hefty price tag. It has apricot seeds that work to gently scrub away impurities from all hair types, and gives you a spa-quality treatment.

A jar of scalp scrub


Promising review: “I’ve been looking everywhere for a good scalp detoxing scrub and this is it! This stuff is amazing for getting any dead skin and dry shampoo or oil build up washed away, and leaves you feeling clean but hydrated. When I use it, I make sure to use a silicon brush to really massage it around. Can’t beat the price, either!” —Rrobb 

Price: $12.19


A cleansing conditioner that plays no games on wash days. This Black-owned essential works to cleanse, moisturize, promote hair growth and detangle — sans the long routine.

A jar of cowash


Promising review: “Consistently makes my hair incredibly soft and easy to detangle! Truly a cleanser and conditioning treatment in one product!” —AB

Price: $6.99


A bottle of Carol’s Daughter hair oil for folks on a mission to build strong ( and I do mean strong💪) hair in no time. If you want an oil that kicks weak strands to the curb, get acquainted with your new haircare partner in crime.

A bottle of hair oil

Instagram / Via instagram.com

Promising review: “LOOOOOOVE this oil. My dry, curly, coarse hair has never been this healthy and long. I’m obsessed. It smells amazing, feels amazing, and it stops my hair from breaking off. I’ve tried so many hair breakage products, but this is by far the best. I will never buy another oil.” —Katyb

Price: $13.99


A TREsemmé mousse that allows you to leave the heat-styling tools behind. With a few pumps, it helps you build massive volume in seconds, with maximum hold. Shake the can, apply the mousse to your hair, and ta-da! Victoria’s Secret model hair volume!

A bottle of hair mousse


Promising review: “Some mousses don’t help at all, some are too stiff, this is just right. I have fine straight hair, and this helps give it volume and bounce. After combing through a fairly good amount, a put my hair in hot rollers, and it comes with just the amount of curl I want—and it lasts all day.” —kboc

Price: $4.99


An oversized hair scrunchie made from silk that’s super gentle on your strands, prevents breakage, and adds an elegant touch to your look.

A set of hair scrunchies and clips


Promising review: “Just grabbed this at Target yesterday and I’m loving it. Perfect for day 3-4 hair that you just want to put up. I have fine hair (but a lot of it) and the fabric from the scrunchie just gives me more of a ‘put together’ look than a hairband would.” —MJeanelle 

Price: $10+ (available in five colors)


An apple cider vinegar rinse guaranteed to get rid of excess oil, dirt and dandruff from all hair types. Just use it on dry hair before shampooing to get your mane in tip-top shape!😉

A bottle of apple cider vinegar rinse, shampoo and conditioner


Promising review: “This stuff is legit! Used one time, and it noticeably removed build up from my scalp. I bought the two-in-one to use also, and it’s such a winning combination.” —Morgan

Price: $9.79


A curling custard considered to be the holy grail of curly hair products by beauty lovers. Jam-packed with moisture-loving ingredients, you’ll combat frizz, hydrate, and keep your spirals in mint condition.

A jar of hair custard


Promising review: “I bought a travel size before a recent trip and I am headed back for the full size. My two curly-headed daughters and I are in love! It’s super moisturizing, smells lovely and is not sticky at all. It does what i need it to do without weighing my hair down or making it look like there is way too much product in.” —sallymc

Price: $6.99

The reviews for this post have been edited for length and clarity.

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