Touch In Sol No Poreblem Primer makes your pores look practically nonexistent and silkily glides over skin. If your makeup always cracks, this is a great option to make it more long-lasting. Plus, soothing green tea extract leaves an all-day matte finish. Whoop-whoop!
Touch in Sol is an POC-owned brand from South Korea that aims to make makeup fun and exciting!
Promising review: “Even after only the first use, I was blown away by this primer. I honestly didn’t think a primer could do what this one does. It went on very smoothly and didn’t feel greasy whatsoever. All during my super long day at work (12-hour shift), my makeup didn’t budge and my face looked so smooth and satin-y under my makeup. I have moderate to severe acne so my skin is generally fairly oily, but it’s has also been very dry lately, and this primer made it so my makeup didn’t crease at all or cling to dry patches on my skin. I can’t emphasize enough how surprised I was every time I went to the bathroom and looked in the mirror to see how smooth my makeup still looked.” —MMkay13
Touch in Sol is an POC-owned brand from South Korea that aims to make makeup fun and exciting!
Promising review: “Even after only the first use, I was blown away by this primer. I honestly didn’t think a primer could do what this one does. It went on very smoothly and didn’t feel greasy whatsoever. All during my super long day at work (12-hour shift), my makeup didn’t budge and my face looked so smooth and satin-y under my makeup. I have moderate to severe acne so my skin is generally fairly oily, but it’s has also been very dry lately, and this primer made it so my makeup didn’t crease at all or cling to dry patches on my skin. I can’t emphasize enough how surprised I was every time I went to the bathroom and looked in the mirror to see how smooth my makeup still looked.” —MMkay13
The Flick Stick by Lovoir treats you to perfect wings every time. No more spending an hour doing and redoing your cat eyes. No more, dang it! Your time is precious! Get those wings, get those compliments, and go about your day.
Promising review: “I just want to make my morning routine as easy as possible. i love winged liner but I don’t have the steady hand for it without mistakes. This makes the perfect and consistent wing every time. Love it!” —Julie B
Get it from Amazon for $11.04+ (available in two sizes).
Promising review: “I just want to make my morning routine as easy as possible. i love winged liner but I don’t have the steady hand for it without mistakes. This makes the perfect and consistent wing every time. Love it!” —Julie B
Get it from Amazon for $11.04+ (available in two sizes).
3.
Kulfi Kajal Eyeliner gives you a super creamy glide and texture, and long-lasting, non-budging color. It’s not a liquid formula so if you find that difficult, all you really need to do with this one is line and you’re done. A holy grail for sure, it also has aloe vera and vitamin E to help moisturize and act as antioxidants.
Kulfi Beauty
Kulfi Beauty is a South Asian woman-owned small biz that wants to empower the South Asian community through representation. It is a journey of rediscovering the joy in makeup and reclaiming beauty. BTW “kulfi” is a type of South Asian ice cream!
Promising review: “Love this eyeliner. It goes on so smooth and once it sets, doesn’t smudge!” —Laura
Get it from Kulfi Beauty for $20 (available in five shades).
Kulfi Beauty
Kulfi Beauty is a South Asian woman-owned small biz that wants to empower the South Asian community through representation. It is a journey of rediscovering the joy in makeup and reclaiming beauty. BTW “kulfi” is a type of South Asian ice cream!
Promising review: “Love this eyeliner. It goes on so smooth and once it sets, doesn’t smudge!” —Laura
Get it from Kulfi Beauty for $20 (available in five shades).
4.
Ownest Eyebrow Soap Kit makes your natural brows look thicker and fluffier à la Lily Collins and sets brow hairs in place with its natural formula so you don’t even need to go in with extra color or shading if that’s too intimidating or difficult. If you’ve wanted to rock fluffy, natural brows since forever, now’s your chance!
Promising review: “I was looking for a good soap for soap brows for so long! I have super dark brow hair and the problem I have with most bar soap is it will get each throughout the day or super sudsy and white. This product did not! It was amazing and left my brows in whatever direction I wanted!!!” —Savannah
Etude House Drying Powder uses sugar polymer (absorbs oil), fluffy cotton (improves skin barrier), and other ingredients like willow tree to keep skin from producing excess sebum. This combo contributes to the soft matte finish. Instead of cracked and dry, you’ll look fresh all day so no worries about makeup oxidizing. Reviewers have said that it even helps with makeup under their face mask!
You can use this for your face, for oily bangs, and as an eyelid primer! Some reviewers apply it before their makeup while others find it works best on top of foundation. You may need to experiment to find the right order for you. This powder has no mineral oil, talc, animal material, or artificial fragrance.
Promising review: “I’m 36 and have struggled with oily, acne-prone skin my whole life. Why did no one tell me about this sooner??? I use a kabuki brush (instead of the small velvet pad they provide) and spread a thin layer of powder all over my face after all other skincare products and before foundation. It literally keeps me shine free for my 18-hour work shifts! On especially hot and humid days, I’ll reapply this *lightly* over my makeup halfway through the day. It also seems to have cleared up the smaller blemishes around my nose and chin! Hooray! I wish I could give it more than 5 stars.” —Rebekah Zenn
Or the Coty Airspun Face Powder, which sets your makeup, absorbs oil and sweat, and gives you a matte look that’s velvety, not dry and cracked, which can be hard to fix with makeup. It also helps hide lines, wrinkles, and blemishes, so it won’t leave you wanting and unsatisfied!
Promising review: “I have fond memories of Coty. I recall as a young girl pilfering through my grandmother’s vanity and finding a Coty tub. I remember picking up the powder puff and dotting it on my cheeks and nose and noting its distinct and pleasant odor. The smell still makes me think of my sweet redheaded grandma. This powder is the best and that is why it has stuck around without changing much for so long. No matter how many finishing powders or powders I try, I always return to the Coty Airspun. It has a matte finish, stays put and is great at perfecting trouble areas and keeping your makeup in place. It has a natural appearance and is not too heavy or caky. I am very pleased with it and will always keep a tub in my makeup arsenal.” —Breanna Call-Stephens
Get it from Amazon for $5.72+ (available in seven shades and in multi-packs).
Promising review: “I have fond memories of Coty. I recall as a young girl pilfering through my grandmother’s vanity and finding a Coty tub. I remember picking up the powder puff and dotting it on my cheeks and nose and noting its distinct and pleasant odor. The smell still makes me think of my sweet redheaded grandma. This powder is the best and that is why it has stuck around without changing much for so long. No matter how many finishing powders or powders I try, I always return to the Coty Airspun. It has a matte finish, stays put and is great at perfecting trouble areas and keeping your makeup in place. It has a natural appearance and is not too heavy or caky. I am very pleased with it and will always keep a tub in my makeup arsenal.” —Breanna Call-Stephens
Get it from Amazon for $5.72+ (available in seven shades and in multi-packs).
7.
Maybelline Lip Lifter Gloss is not only super hydrating but also enhances your lips, making them look plump and adding color so you can wear it alone or over lipstick. Little effort, big results! Flaky, washed-out lipstick? No thanks!
Promising review: “I keep going back to buy more colors. This is THEE gloss. You can throw it on alone and it has enough pigment to look great even without lipliner. I’ve never had a gloss wear this well without being sticky. I have some fine lip lines and it doesn’t bleed. Bonus that as it wears off, it leaves a nice bit of color without any weirdness and my lips just feel moisturized. Excellent price point that makes it fun to keep trying more colors. I just ordered my fourth and love them all. I can’t remember the last time I was this excited about a beauty product.” —Natalia
Get it from Amazon for $6.98 (available in 26 shades).
8.
Glossier Cloud Paint blush saves you the frustration of mastering your sponge/brush technique. It’s easy, creamy, tints your skin with a pretty flush of color and is made with collagen so it visibly plumps and hydrates, taking you from zombie to lively in minutes.
Nusrat Sultana / BuzzFeed, Glossier
That’s me above, wearing Cloud Paint in Dawn. Reviewers note that you only need a little bit, as it goes a long way, which is great because it means the tube will last you a long time. It’s so seamless and hydrating that it almost feels like a moisturizer. It’s also hypoallergenic, dermatologist-tested, paraben-free, fragrance-free, and cruelty-free.
Get it from Glossier for $18 (available in eight shades).
Nusrat Sultana / BuzzFeed, Glossier
That’s me above, wearing Cloud Paint in Dawn. Reviewers note that you only need a little bit, as it goes a long way, which is great because it means the tube will last you a long time. It’s so seamless and hydrating that it almost feels like a moisturizer. It’s also hypoallergenic, dermatologist-tested, paraben-free, fragrance-free, and cruelty-free.
Get it from Glossier for $18 (available in eight shades).
9.
Peripera Ink Velvet Lip Tint grants lips a long-lasting petal-like bloom of color that’s velvety, weightless, and bold. Even when it fades, it’ll leave a pretty stain. Because who has the energy for precise lip liner and perfectly applied lipstick? That can be difficult so this is a much easier choice!
Amazon
I have this in several colors and always love how it colors my lips and lasts all day without me having to reapply because of the stain effect. You don’t need to worry if the color is there. If your lips feel dry, just rub some lip balm over them — the color stays! You can also build up the color for intensity or swipe it once and blot for a natural-looking gradient stain.
Promising review: “I’ve been looking for a good, long-lasting tint for a while now and have been disappointed nearly every single time. Most of the products would fade or go on really unevenly, causing me to have to reapply multiple times. Not these! These stay on through both food and drink (I’ve tested them with sandwiches, soup, soft drinks, water bottles, etc.) AND smooth over any dry areas on your lips to make them look really soft and not chapped at all. The applicator also makes it really easy to get the product exactly where you want it. I have long days from 6 a.m. to 10 p.m. and I usually only reapply once or twice — and even then, it’s only necessary when I’ve been doing some hardcore stress eating. I’ve finally found my holy grail lip tint!” —Wendy K.
Get it from Amazon for $9.90 (available in 12 shades. Find more shades here).
Amazon
I have this in several colors and always love how it colors my lips and lasts all day without me having to reapply because of the stain effect. You don’t need to worry if the color is there. If your lips feel dry, just rub some lip balm over them — the color stays! You can also build up the color for intensity or swipe it once and blot for a natural-looking gradient stain.
Promising review: “I’ve been looking for a good, long-lasting tint for a while now and have been disappointed nearly every single time. Most of the products would fade or go on really unevenly, causing me to have to reapply multiple times. Not these! These stay on through both food and drink (I’ve tested them with sandwiches, soup, soft drinks, water bottles, etc.) AND smooth over any dry areas on your lips to make them look really soft and not chapped at all. The applicator also makes it really easy to get the product exactly where you want it. I have long days from 6 a.m. to 10 p.m. and I usually only reapply once or twice — and even then, it’s only necessary when I’ve been doing some hardcore stress eating. I’ve finally found my holy grail lip tint!” —Wendy K.
Get it from Amazon for $9.90 (available in 12 shades. Find more shades here).
10.
CoverGirl’s Clean Fresh Skin Milk Foundation hydrates deeply thanks to coconut milk, soothes with aloe, blurs and evens skin tone, and and gives skin a moisture boost, nourishing for lightweight, natural glowy coverage. How’s that for hardworking? And you can pat it in with your hands like BB or CC cream.
Promising review: “Light and dewy. I have dry skin and the coconut milk and aloe felt great on my skin. This is not a particularly pigmented foundation. It’s basically a tinted moisturizer. But it’s perfect for a natural day look, and for showcasing freckles. It’s great for making skin look even and moisturized, but won’t hide dark blemishes. But as a tinted moisturizer, it’s a very good one. Indeed, it’s on par with Laura Mercier’s $40 tinted moisturizer that I usually use so it’s a good value. Five stars for the actual product.” —Amazon Customer
Get it from Amazon for $6.98+ (available in 44 shades).
Promising review: “Light and dewy. I have dry skin and the coconut milk and aloe felt great on my skin. This is not a particularly pigmented foundation. It’s basically a tinted moisturizer. But it’s perfect for a natural day look, and for showcasing freckles. It’s great for making skin look even and moisturized, but won’t hide dark blemishes. But as a tinted moisturizer, it’s a very good one. Indeed, it’s on par with Laura Mercier’s $40 tinted moisturizer that I usually use so it’s a good value. Five stars for the actual product.” —Amazon Customer
Get it from Amazon for $6.98+ (available in 44 shades).
11.
This cute Etude House headband keeps back your hair and bangs while you cleanse, do your skincare routine, or apply makeup. That way, your hair and bangs don’t keep getting in the way, don’t get wet and messed up, and don’t catch product, making the whole makeup thing much easier to do. If you see influencers using this all the time, now you can join them.
Promising review: “I usually just pull my hair back when I do anything skincare-related, but this makes skincare more fun. The thing I love most about it is how soft it is. It’s not just cute and affordable; it’s also super soft. After showers, I wear this to bed, and in the morning I wake up with tamed hair. Otherwise after I brush my hair and go to bed, I wake up with my hair all over the place. The white gives it a fresh look. It will fit on anyone’s head, because of the rubber band. To be honest, I keep mine close to my bed at all times. It’s just so comfortable to walk around my house with it on even when I’m not doing my skincare. It just keeps my hair out of my face for every task I am doing.” —dragonflymemento
Promising review: “I usually just pull my hair back when I do anything skincare-related, but this makes skincare more fun. The thing I love most about it is how soft it is. It’s not just cute and affordable; it’s also super soft. After showers, I wear this to bed, and in the morning I wake up with tamed hair. Otherwise after I brush my hair and go to bed, I wake up with my hair all over the place. The white gives it a fresh look. It will fit on anyone’s head, because of the rubber band. To be honest, I keep mine close to my bed at all times. It’s just so comfortable to walk around my house with it on even when I’m not doing my skincare. It just keeps my hair out of my face for every task I am doing.” —dragonflymemento
EM Cosmetics Tinted Lip Luminizer is a cruelty-free lipstick, lip balm, and gloss all in one. It melts into your lips, adjusts to your lip tone, adds a sheer wash of color with glow, and hydrates with hyaluronic acid and vitamin E. Makes your lips look like a dream. So simple and quick, it’s a multi-tasker you’ll reach for all the time!
Nusrat Sultana / BuzzFeed, EM Cosmetics
I also love the glow it adds to my lips, making it look like I put highlighter on it even when I didn’t!
Promising review: “This has such an amazing one-of-a-kind quality! Gives your lips a nice, healthy, plump look that also appears natural.” —Sydney
Get it from EM Cosmetics for $22 (available in five shades).
Nusrat Sultana / BuzzFeed, EM Cosmetics
I also love the glow it adds to my lips, making it look like I put highlighter on it even when I didn’t!
Promising review: “This has such an amazing one-of-a-kind quality! Gives your lips a nice, healthy, plump look that also appears natural.” —Sydney
Get it from EM Cosmetics for $22 (available in five shades).
13.
Pleasing Care oil-blotting sheets made with natural linen fibers and organic green tea whisk away the oil on your entire face anytime, anywhere, any day while soothing irritation. The sheets are soft on your skin, they don’t disturb makeup, and come with 100 in a pack so they last forever. Such a holy grail!
These have been my go-to oil blotters for years now. I love them and I think nothing else works quite as well! They’re effective and make you look fresh again in seconds. I can’t get enough and always buy two or three together for fear of not having any as backup when I run out!
Promising review: “My new go-to blotting sheet. These are a great value and work better than more expensive blotters I’ve used. They are a large size so one is usually more than enough for one use as I get really oily. I will be purchasing these again, next time I’ll buy the compact for it! If you have oily skin, and especially if you wear makeup and don’t want to look cakey from reapplying powder over and over then these are for you. I can’t wash my face 10 times a day and these do a great job at making me look fresh without overwashing. I really can’t say enough good things about these.” —Jill H
Get it from Amazon for $6.95 (available also in two scents and in multipacks).
These have been my go-to oil blotters for years now. I love them and I think nothing else works quite as well! They’re effective and make you look fresh again in seconds. I can’t get enough and always buy two or three together for fear of not having any as backup when I run out!
Promising review: “My new go-to blotting sheet. These are a great value and work better than more expensive blotters I’ve used. They are a large size so one is usually more than enough for one use as I get really oily. I will be purchasing these again, next time I’ll buy the compact for it! If you have oily skin, and especially if you wear makeup and don’t want to look cakey from reapplying powder over and over then these are for you. I can’t wash my face 10 times a day and these do a great job at making me look fresh without overwashing. I really can’t say enough good things about these.” —Jill H
Get it from Amazon for $6.95 (available also in two scents and in multipacks).
14.
A drawstring makeup bag helps you so that you’re no longer overwhelmed by your mountain of makeup, wondering how to store them or travel with them. The drawstring design is for quick access, which means no more digging endlessly!
Did I mention it only weighs a few ounces on its own, it’s washable, and there’s a lil’ zipper pocket on the inside for any other necessities? Looove it.
Promising review: “I travel weekly for work and I used to use the tray from the coffee center or ice bucket for my makeup because it was too difficult to find and use my makeup straight from the bag. This is just perfect! I just open the bag and everything is organized; when I’m ready to leave, I do a quick zip of the cord and it’s all packed up.” —Shan Day
Did I mention it only weighs a few ounces on its own, it’s washable, and there’s a lil’ zipper pocket on the inside for any other necessities? Looove it.
Promising review: “I travel weekly for work and I used to use the tray from the coffee center or ice bucket for my makeup because it was too difficult to find and use my makeup straight from the bag. This is just perfect! I just open the bag and everything is organized; when I’m ready to leave, I do a quick zip of the cord and it’s all packed up.” —Shan Day
Dear Dahlia Dream Velvet Lip Mousse has a unique whipped cloud-like texture and a soft-focus finish you can use on your lips, cheeks, and eyes for a beautiful monochromatic look! The dreamy shades are infused with dahlia flower (which means they smell wonderful). Multipurpose do-all makeup is much easier and less intimidating than using three different products for the same look!
Dear Dahlia
Dear Dahlia is an Asian woman-founded luxury vegan K-beauty brand inspired by the dahlia flower and dedicated to bringing out each woman’s natural elegance, authenticity, and timeless beauty.
These lipsticks are very different from other liquid lips — more light and airy still giving off long-lasting matte color that compliments all skin tones. I need them all!
Promising review: “I love the beautiful shades. I got two different colors and they have the perfect tint. I am not very fond of matte texture as it dries my lips but Paradise Dream Velvet Lip mousse gives me a matte finish while keeping my lips moisturized. Very easy application with velvety moisturizing texture. It stays on much longer than others. I’m going to keep coming back!” —Pooja
Get it from Dear Dahlia for $31 (available in 18 shades).
Dear Dahlia
Dear Dahlia is an Asian woman-founded luxury vegan K-beauty brand inspired by the dahlia flower and dedicated to bringing out each woman’s natural elegance, authenticity, and timeless beauty.
These lipsticks are very different from other liquid lips — more light and airy still giving off long-lasting matte color that compliments all skin tones. I need them all!
Promising review: “I love the beautiful shades. I got two different colors and they have the perfect tint. I am not very fond of matte texture as it dries my lips but Paradise Dream Velvet Lip mousse gives me a matte finish while keeping my lips moisturized. Very easy application with velvety moisturizing texture. It stays on much longer than others. I’m going to keep coming back!” —Pooja
Get it from Dear Dahlia for $31 (available in 18 shades).
16.
L’Oréal Lumi Glotion simplifies your routine by allowing you to ditch foundation + concealer. The glow-enhancing lotion illuminates all over and gives a tint of color to your skin for a natural-looking glow. Perf for when it’s too much to put on foundation everyday.
Promising review: “I love this product. It makes it look like you have a natural glow without feeling heavy or looking cakey. Great for those with dry skin who can’t wear heavy foundation but want to smooth out their skin.” —Jessica Giles
Get it from Amazon for $11.44 (available in four shades).
Promising review: “I love this product. It makes it look like you have a natural glow without feeling heavy or looking cakey. Great for those with dry skin who can’t wear heavy foundation but want to smooth out their skin.” —Jessica Giles
Get it from Amazon for $11.44 (available in four shades).
17.
BYO Blush, a one-of-a-kind color-changing vegan and cruelty-free blush oil, reacts to the pH of your skin and actually changes color to adjust to your tone! You get a pretty flush and your own shade of blush perf just for you. That means you literally don’t even need to think about if the blush matches your fit for the day! It’s also made with skincare ingredients so you can actually *gasp* sleep in it and wake up with good skin!
Youthforia
When I wore this, it gave me the prettiest natural-looking flush, and it actually lasted me the whole day, which is a miracle for my combo-oily skin. It really looks like it’s part of your skin rather than sitting on top, and I love that it’s good for your skin too! Plus, if two people with the same skin tone apply the blush, they’ll both get a slightly different color! How cool is that? This contains 20 plant-based, antioxidant-rich oils that help nourish skin.
Youthforia is a woman-owned small biz that aims to make makeup that’s so good for your skin you can sleep in it. The founder, Fiona Co Chan, even tested the blush by sleeping in it for two months! They are passionate about being environmentally-friendly and not using fossil fuels or gross toxins in their products.
Promising review: “Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glow-y color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out.” —Summer
When I wore this, it gave me the prettiest natural-looking flush, and it actually lasted me the whole day, which is a miracle for my combo-oily skin. It really looks like it’s part of your skin rather than sitting on top, and I love that it’s good for your skin too! Plus, if two people with the same skin tone apply the blush, they’ll both get a slightly different color! How cool is that? This contains 20 plant-based, antioxidant-rich oils that help nourish skin.
Youthforia is a woman-owned small biz that aims to make makeup that’s so good for your skin you can sleep in it. The founder, Fiona Co Chan, even tested the blush by sleeping in it for two months! They are passionate about being environmentally-friendly and not using fossil fuels or gross toxins in their products.
Promising review: “Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glow-y color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out.” —Summer
And Besame Cosmetics’ Magic Pink Lipstick is the lipstick version of that! Though it appears blue, once you put it on, it adjusts to your lips’ pH and “magically” changes to your perf shade of everyday pink, which can range from a light rose pink to a darker magenta! If you’re someone who’s intimidated by the sheer selection of lipsticks to always choose from, you need this!
Besame Cosmetics
Besame Cosmetics is a family-owned small biz based in California whose cosmetics and products are cruelty-free and created for sensitive skin. They pride themselves on making products that are long-wearing and minimal waste.
Promising review: “This looks amazing. I wasn’t sure how it would look due to how it is a personal color based on pH, but it looks stunning on. It really looks amazing and I’ve gotten so many compliments from everyone who has seen me wearing it. It’s my favorite item to wear, even on my low-key days when I’m not wearing any other makeup but foundation. It’s such a fun item, I’m going to buy another tube to ensure I have more to wear.” —Emily
Besame Cosmetics is a family-owned small biz based in California whose cosmetics and products are cruelty-free and created for sensitive skin. They pride themselves on making products that are long-wearing and minimal waste.
Promising review: “This looks amazing. I wasn’t sure how it would look due to how it is a personal color based on pH, but it looks stunning on. It really looks amazing and I’ve gotten so many compliments from everyone who has seen me wearing it. It’s my favorite item to wear, even on my low-key days when I’m not wearing any other makeup but foundation. It’s such a fun item, I’m going to buy another tube to ensure I have more to wear.” —Emily
Maybelline Dream BB Cream actually ~adjusts~ to your skin tone, and has two formulas chock-full of benefits like hydration, SPF 30 (sunscreen is important, people!), acne-fighting salicylic acid, and the ability to blur imperfections while imparting your skin with lightweight coverage and a healthy glow without the oil. Oof, what a ~dream~ indeed.
The pink “Fresh” BB cream smooths, brightens, and hydrates your skin with a refreshing water-gel formula. It also blurs pores and reduces redness. It is oil-free and leaves a dewy glow.
The blue “Pure” BB cream fights blemishes with 2% salicylic acid in addition to concealing imperfections and clarifying and smoothing your skin. It’s also oil-free and non-comedogenic. I’ve used both!
Promising review: “My face is prone to breakouts but this is lightweight and doesn’t clog my pores at all, even when working outside, hot and perspiring. It can be worn all day without turning into a mess on oily skin, and it provides some moisture for dry areas, too. The coverage is excellent but not at all heavy, the color doesn’t turn, and it just feels really good on my skin. It gives me none of the foundation sensation. It feels clean.” —WindRider
Get them from Amazon: the pink “Fresh” one for $5.99+ (available in five shades), and the blue “Pure” one for $6.49+ (available in four shades).
The pink “Fresh” BB cream smooths, brightens, and hydrates your skin with a refreshing water-gel formula. It also blurs pores and reduces redness. It is oil-free and leaves a dewy glow.
The blue “Pure” BB cream fights blemishes with 2% salicylic acid in addition to concealing imperfections and clarifying and smoothing your skin. It’s also oil-free and non-comedogenic. I’ve used both!
Promising review: “My face is prone to breakouts but this is lightweight and doesn’t clog my pores at all, even when working outside, hot and perspiring. It can be worn all day without turning into a mess on oily skin, and it provides some moisture for dry areas, too. The coverage is excellent but not at all heavy, the color doesn’t turn, and it just feels really good on my skin. It gives me none of the foundation sensation. It feels clean.” —WindRider
Get them from Amazon: the pink “Fresh” one for $5.99+ (available in five shades), and the blue “Pure” one for $6.49+ (available in four shades).
20.
Undone Beauty Lip to Cheek 3-in-1 Cream Palette tints your cheeks and lips with a dewy flush of color that’s sheer, blendable, and buildable. It’s divided into three sections that go from sheer to opaque so you can take your pick for the day — it’s literally at your fingertips! Given that it’s infused with natural coconut, it’s no wonder it makes your skin look good.
Promising review: “Just received this. In the package it looks more pink than coral but when applied its true coral color comes through. I see this lasting quite a long time, as just a simple pat of the top sheer-stripe picks up enough pigment for my lips and one cheek. Just love this and can’t wait to try other products!” —BostonChic35
Get it from Amazon for $12 (available in four shades).
Promising review: “Just received this. In the package it looks more pink than coral but when applied its true coral color comes through. I see this lasting quite a long time, as just a simple pat of the top sheer-stripe picks up enough pigment for my lips and one cheek. Just love this and can’t wait to try other products!” —BostonChic35
Get it from Amazon for $12 (available in four shades).
21.
Etude House Bling Bling Eye Stick makes it simple to get quick and long-lasting color that’ll make your eyes pop. The texture is soft and creamy, moisturizing your delicate eye area, and the colors are glowy, catching the light in just the right way.
Promising review: “I like this eye stick because it is very easy to use. This eye stick has a golden shimmery color. I love using it under my eyes, but it looks good on the eyelids too, giving a soft spark. It’s super easy to use in both ways.” —YeseCastel.
Get it from Amazon for $6.20+ (available in three shades).
Promising review: “I like this eye stick because it is very easy to use. This eye stick has a golden shimmery color. I love using it under my eyes, but it looks good on the eyelids too, giving a soft spark. It’s super easy to use in both ways.” —YeseCastel.
Get it from Amazon for $6.20+ (available in three shades).
22.
Etude House Proof 10 Eye Primer allows you to be a little more comfortable around eyeshadow because this time, your shadow will actually stay on your lids! This primer prevents your hard work from fading, erasing, or getting in your crease, and mineral powder corrects fine lines, leaving a silky and soft base to work with.
Choc Choc
Choc Choc is a small biz that handpicks the best Korean skincare and cosmetics on the market and carries some well-loved K-beauty brands you’ve probably heard of before. “Choc choc” means “well-moisturized” in Korean and is used to describe luminous skin!
A roll up organizer bag, well, organizes your huge array of makeup brushes! Plus, look at that print! It’s just so pretty to look at. No more stuffing your brushes haphazardly into any old bag. It’s time to give them a case that’ll make you feel like a makeup artist in your own right.
Phredsons / Etsy
Phredsons is a Pennsylvania-based small biz that makes custom decor like curtains, pillows, blankets, and more.
A makeup organizer prevents you from frantically digging through your purse or that suspicious pile of old makeup in your drawer just to find the lipstick you need when you have like 10 minutes before that important event begins. You’ll have everything at your fingertips.
AnaMaria Glavan / BuzzFeed
BuzzFeed editor AnaMaria Glavan uses this and raves about it! Here’s what she has to say:
“This nifty little organizer looks beautiful, can fit ALL of my everyday makeup, and (drumroll please) it keeps clutter at bay in my bathroom — which is extremely tiny. I can fit so 👏 damn 👏 much 👏 inside of this four-drawered thing. Here are all the products that I currently have in there: 32 lipsticks, six blushes and bronzers, two large highlighter sticks, one foundation bottle, three concealers, two contouring sticks, two rollerball perfumes, two primers, and the bottom drawer contains so many lip pencils, eyeliners, and eyeshadow sticks that I didn’t even bother counting. But the real winner winner chicken dinner here? I have easy access to all the makeup I use every single day and can see all of it at once. I don’t have to dig around the bottomless pit that is one of my many, many makeup bags anymore — I just have to open and close a drawer.”
Get it from Amazon for $15.99 (available in five colors).
25.
IT Cosmetics CC+ Cream supports your skin with collagen, peptides, and hyaluronic acid. It gives FULL matte coverage, reduces pores and other imperfections, brightens, hydrates, and protects with SPF 50+. So what do you get? A plump and glowy complexion that’s ready to take on the world. No need for thick foundations, beautyblenders, and makeup tools.
This cream does the job of serum, primer, concealer, sunscreen, and day cream all in one. It reduces hyperpigmentation, and redness. Its skin-loving formula includes snail secretion, collagen, and peptides and hyaluronic acid, all of which boost your skin’s suppleness while smoothing wrinkles and fine lines. Flower and fruit extracts like lemon, orange, olive, and honeysuckle brighten and even out your skin tone over time. AND you get protection from the sun.
Promising review: “The coverage is beautiful, hydrating, and offers great SPF protection. It also does NOT smudge off and stays on all day without creasing or making my T-zone too oily.” —ScarletSA
Get it from Sephora for $39 (available in 12 shades).
26.
Essence’s Lash Princess Mascara lengthens and gives you those dreamy, fluttery lashes that’ll frame your peepers so prettily, you’ll wanna take a ton of pics. No flaking, no primer needed, and none of the clumping that makes mascara too intimidating or annoying to try.
Emma Lord/BuzzFeed
Promising review: “I have to be honest, for a ‘cheap’ three-pack mascara, I did NOT have high expectations. These, however, exceeded my expectations and went MUCH MUCH farther. I had been buying a certain $25/tube brand (rhymes with truepique) and I like these just as much!! I’m saving a TON of money and like my lashes just as much.” —Liz
Promising review: “I have to be honest, for a ‘cheap’ three-pack mascara, I did NOT have high expectations. These, however, exceeded my expectations and went MUCH MUCH farther. I had been buying a certain $25/tube brand (rhymes with truepique) and I like these just as much!! I’m saving a TON of money and like my lashes just as much.” —Liz
Etude House Water Gel Tint hydrates your lips with soapberry extract and tints completely, leaving you with juicy color that lasts all day, which means you don’t need to worry about losing color through the day because we know that’s the difficult thing about lip color. This one’s got your back. Plus, look at the ice cream packaging!
Amazon
I use this for everyday looks when I don’t feel like wearing something heavy like lipstick. The color payoff is great and it doesn’t fade easily, either. When it does start fading, the stain makes it look natural. The orange/peach one is my fave!
Promising review: “It smells so good, feels good on the lips, leaves a great color stain, cute packaging, and doesn’t cling to dry spots on the lips. Overall, very happy with this product. I would recommend and would repurchase.” —Jaylinn
Get it from Amazon for $5.23+ (available in four colors).
Amazon
I use this for everyday looks when I don’t feel like wearing something heavy like lipstick. The color payoff is great and it doesn’t fade easily, either. When it does start fading, the stain makes it look natural. The orange/peach one is my fave!
Promising review: “It smells so good, feels good on the lips, leaves a great color stain, cute packaging, and doesn’t cling to dry spots on the lips. Overall, very happy with this product. I would recommend and would repurchase.” —Jaylinn
Get it from Amazon for $5.23+ (available in four colors).
28.
A Sephora Universal Lip Liner is a true one-fits-all product. It goes on clear so you don’t have to worry about matching every lipstick with a different liner but you still get all the benefits of a good liner (read: no bleeding!).
Sephora
Promising review: “Does what it claims to — prevents my lipstick from feathering. I usually have the problem with my bold, bright reds but this lip liner helps me avoid a mess.” —SlySionnach
